{"id":15,"date":"2017-08-17T17:01:20","date_gmt":"2017-08-17T15:01:20","guid":{"rendered":"http:\/\/dev.active-cities.org\/?page_id=15"},"modified":"2017-10-02T18:02:13","modified_gmt":"2017-10-02T16:02:13","slug":"our-answer","status":"publish","type":"page","link":"https:\/\/activewellbeing.org\/?page_id=15","title":{"rendered":"Our answer"},"content":{"rendered":"<div class=\"ctsc-section  ouranswer_page ctsc-section- ctsc-light\"  style=\" padding-top:40px; padding-bottom:40px;\"><div class=\"ctsc-section-background\" style=\"\"><\/div><div class=\"ctsc-section-content \"><div class=\"ctsc-section-heading\"><h2 class=\"ctsc-section-title\">Our answer<\/h2><div class=\"ctsc-section-subtitle\">The Active Well-being Initiative model puts individual and collective well-being as its central goal.<\/div><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-878\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/model-answer-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/model-answer-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/model-answer-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/model-answer.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>The world continues to urbanise at breath-taking speed. Simultaneously, it suffers from a growing epidemic of inactivity &#8211; people have stopped moving. Their health is suffering as a consequence. The AWI offers a solution. The requirements and recommendations proposed in its model can deliver significant benefits in fighting non-communicable diseases and their key drivers such as physical inactivity and poor lifestyles, whilst promoting mental health for all and social inclusion. It also proves that ambitious policy making and investments in such fields is fully compatible with economic growth and enhanced global profile.<\/p>\n<p>The AWI model is innovative, because the world moves fast and faces difficult situations. It calls for a change in paradigm in the way city leaders and their main stakeholders envisage the design and operation of cities in the 21st century.<\/p>\n<p>The following principles and core elements define the DNA of those who developed the AWI model and the nature of the proposed solution.<\/p>\n<div class=\"ctsc-column ctsc-col2\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-855\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-11-inclusive-150x150.png\" alt=\"\" width=\"70\" height=\"70\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-11-inclusive-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-11-inclusive-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-11-inclusive.png 400w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/p>\n<span class=\"ctsc-leading\">Inclusive<\/span>\n<p>The AWI model is inclusive, linking decision-makers, key stakeholders and agencies in areas of health, sports, education and social development in a <strong>cross-sectoral alliance<\/strong> around a <strong>shared vision<\/strong> and a framework of integrated initiatives, ensuring that key priorities are achieved. Beyond age, gender or health and financial resources, the approach is designed to deliver individual and collective health benefits <strong>for all<\/strong>.<\/p>\n<\/div><div class=\"ctsc-column ctsc-col2 ctsc-col-last\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-860\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-12-organic-150x150.png\" alt=\"\" width=\"70\" height=\"70\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-12-organic-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-12-organic-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-12-organic.png 400w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/p>\n<span class=\"ctsc-leading\">Organic<\/span>\n<p>The AWI model is organic, <strong>contextual<\/strong> and builds on what <strong>already exists<\/strong>, allowing compatible standards, programmes and initiatives to be \u201cplugged in\u201d. It provides a <strong>systemic<\/strong>, <strong>flexible<\/strong>, <strong>evolutive<\/strong> approach and tools that can be <strong>adapted to the local context<\/strong>.<\/p>\n<\/div><div class=\"col-divide\"><\/div><\/p>\n\n<div class=\"ctsc-column ctsc-col2\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-856\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-13-empowering-150x150.png\" alt=\"\" width=\"70\" height=\"70\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-13-empowering-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-13-empowering-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-13-empowering.png 400w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/p>\n<span class=\"ctsc-leading\">Empowering<\/span>\n<p>The AWI approach empowers citizens, communities and city leaders to <strong>take charge<\/strong> of their own destinies. It promotes a sense of <strong>self-awareness and ownership<\/strong>, making key players more aware of their resources and potentials and more determined to develop their own solution.<\/p>\n<\/div><div class=\"ctsc-column ctsc-col2 ctsc-col-last\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-861\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-14-lifecentric-150x150.png\" alt=\"\" width=\"70\" height=\"70\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-14-lifecentric-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-14-lifecentric-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-14-lifecentric.png 400w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/p>\n<span class=\"ctsc-leading\">Life-centric<\/span>\n<p>The AWI approach is life-centric. It focusses on <strong>individual <\/strong>and<strong> collective well-being<\/strong>, whilst always<strong> respecting the natural environment<\/strong>. The model is based on the premise that <strong>\u201cprevention is better than cure\u201d<\/strong>. The accent is placed on the <strong>promotion<\/strong> of <strong>well-being<\/strong> and of accessibility to <strong>sustainable, healthy lifestyles<\/strong>. It proposes a shift from the largely pathogenic paradigm of illness treatment in which we currently operate.<\/p>\n<\/div><div class=\"col-divide\"><\/div><\/p>\n<div class=\"ctsc-column ctsc-col2\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-857\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-15-actionbased-20-150x150.png\" alt=\"\" width=\"70\" height=\"70\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-15-actionbased-20-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-15-actionbased-20-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-15-actionbased-20.png 400w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/p>\n<span class=\"ctsc-leading\">Action-based<\/span>\n<p>The approach goes <strong>beyond simple advocacy<\/strong>. The model is based on actionable solutions, bringing financial savings through the <strong>effective use of resources<\/strong>. It is <strong>result-oriented, <\/strong>delivering<strong> quick wins <\/strong>as well as leaving mid and long-term legacies. It embraces the <strong>smartest<\/strong>, <strong>most efficient<\/strong>, <strong>innovative<\/strong> and <strong>impactful<\/strong> <strong>technologies<\/strong>.<\/p>\n<\/div><div class=\"ctsc-column ctsc-col2 ctsc-col-last\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-862\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-16-roadtested-150x150.png\" alt=\"\" width=\"70\" height=\"70\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-16-roadtested-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-16-roadtested-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-16-roadtested.png 400w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/p>\n<span class=\"ctsc-leading\">Road-tested<\/span>\n<p>While securing its standard, the AWI model has been road-tested with <a href=\"http:\/\/activewellbeing.org\/network\/\">ten diverse pilot cities <\/a>around the world. The AWI approach encourages the adoption of a <strong>research-driven<\/strong> and <strong>evidence-based<\/strong> approach, built on partnerships with <strong>academic institutions<\/strong>, to <strong>monitor and document<\/strong> results.<\/p>\n<\/div><div class=\"col-divide\"><\/div><\/p>\n<div class=\"ctsc-column ctsc-col2\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-858\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-17-openpartnership-150x150.png\" alt=\"\" width=\"70\" height=\"70\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-17-openpartnership-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-17-openpartnership-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-17-openpartnership.png 400w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/p>\n<span class=\"ctsc-leading\">An open partnership<\/span>\n<p>The AWI offers a <strong>platform<\/strong> which brings together partner cities, their networks and stakeholders, facilitating the <strong>sharing <\/strong>of<strong> ideas, news <\/strong>and<strong> good practices<\/strong>. Partner Cities and Organisations have access to an <strong>annual event<\/strong> and <strong>tools<\/strong> to help them implement their own personalised AWI model.<\/p>\n<\/div><div class=\"ctsc-column ctsc-col2 ctsc-col-last\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-863\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-18-innovativestandard-150x150.png\" alt=\"\" width=\"70\" height=\"70\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-18-innovativestandard-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-18-innovativestandard-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-18-innovativestandard.png 400w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/p>\n<span class=\"ctsc-leading\">An innovative standard<\/span>\n<p>The AWI provides a <strong>framework<\/strong>, developed according to an <strong>ISO-compatible standardisation process, <\/strong>promoting <strong>active well-being<\/strong> for all, through physical activity, sports, healthy lifestyles and sustainable urban living. The standard enables leaders to embrace a<strong> governance model <\/strong>that meets today\u2019s and tomorrow\u2019s challenges.<\/p>\n<\/div><div class=\"col-divide\"><\/div><\/p>\n\n<div class=\"ctsc-column ctsc-col2\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-859\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-19-experts-150x150.png\" alt=\"\" width=\"70\" height=\"70\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-19-experts-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-19-experts-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-19-experts.png 400w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/p>\n\n<span class=\"ctsc-leading\">Supported by experts<\/span>\n<p>The AWI, its approach and standards have been developed with a group of <strong>international<\/strong> <strong>field<\/strong> and <strong>academic<\/strong> experts and partners representing all the domains incorporated into the model. In addition, individual, personalised <strong>support<\/strong> <strong>and programmes<\/strong> are available to <strong>assist<\/strong> in the implementation of the approach.<\/p>\n<\/div><div class=\"ctsc-column ctsc-col2 ctsc-col-last\">\n\n\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-864\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-20-worldrecognised-150x150.png\" alt=\"\" width=\"70\" height=\"70\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-20-worldrecognised-150x150.png 150w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-20-worldrecognised-300x300.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/icon-20-worldrecognised.png 400w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/p>\n<span class=\"ctsc-leading\">A world-recognised label<\/span>\n<p>The implementation of the AWI model can be evaluated by independent bodies and rewarded with a world-recognised label. The AWI is <strong>supported <\/strong>by the<strong> International Olympic Committee<\/strong>.<\/p>\n<\/div><div class=\"col-divide\"><\/div><\/p>\n<div class=\"ctsc-clear\"><\/div><\/div><\/div>\n<div class=\"ctsc-section   ctsc-section- ctsc-dark\"  style=\" padding-top:40px; padding-bottom:40px;\"><div class=\"ctsc-section-background\" style=\" background:#202d50;\"><\/div><div class=\"ctsc-section-content \"><div class=\"ctsc-section-heading\"><h2 class=\"ctsc-section-title\">IMPLEMENT THE MODEL WITH THE STANDARD THAT SUITS YOU BEST<\/h2><div class=\"ctsc-section-subtitle\"><\/p>\n<p>The Active Well-being Initiative developed a number of standards, supporting tools and training modules to enable cities and their leaders to take healthy steps towards enhanced well-being of their population. This approach is supported by the usage and promotion of labels to certify cities\u2019 progress towards more active, healthy and happy citizens and environments.<\/p>\n<p><\/div><\/div>\n<div class=\"ctsc-column ctsc-col2\">\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-986\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/GAC-standard-to-label-300x175.png\" alt=\"\" width=\"300\" height=\"175\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/GAC-standard-to-label-300x175.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/GAC-standard-to-label.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 style=\"text-align: center;\">Global Active City<\/h3>\n<p style=\"text-align: center;\">The Global Active City label is awarded to cities having successfully implemented a Physical Activity and Sport for All management system<\/p>\n<a class=\"ctsc-button ctsc-button-normal ctsc-button-center  \" href=\"http:\/\/activewellbeing.org\/global-active-city\/\" style=\" background:#cc9966; color:#FFFFFF;\"><span class=\"ctsc-button-content\"><span class=\"ctsc-button-text\">Discover<\/span><\/span><\/a>\n<\/div><div class=\"ctsc-column ctsc-col2 ctsc-col-last\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-987\" src=\"http:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/GWC-standard-to-label-300x175.png\" alt=\"\" width=\"300\" height=\"175\" srcset=\"https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/GWC-standard-to-label-300x175.png 300w, https:\/\/activewellbeing.org\/wp-content\/uploads\/2017\/08\/GWC-standard-to-label.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 style=\"text-align: center;\">Global Well-being City<\/h3>\n<p style=\"text-align: center;\">The Global Well-being City label, which is still under development, broadens the scope to include additional action areas beyond physical activity and sport for all<\/p>\n<a class=\"ctsc-button ctsc-button-normal ctsc-button-center  \" href=\"http:\/\/activewellbeing.org\/global-well-being-city\/\" style=\" background:#cc9966; color:#FFFFFF;\"><span class=\"ctsc-button-content\"><span class=\"ctsc-button-text\">Discover<\/span><\/span><\/a>\n\n<\/div><div class=\"col-divide\"><\/div><\/p>\n\n<div class=\"ctsc-clear\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/activewellbeing.org\/index.php?rest_route=\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activewellbeing.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/activewellbeing.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/activewellbeing.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/activewellbeing.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15"}],"version-history":[{"count":56,"href":"https:\/\/activewellbeing.org\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":1034,"href":"https:\/\/activewellbeing.org\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions\/1034"}],"wp:attachment":[{"href":"https:\/\/activewellbeing.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}