Towards a new active world
The Active Well-being Initiative empowers cities and people to take healthy steps.
The challenge
The world continues to urbanise at breath-taking speed. Simultaneously, it suffers from a growing epidemic of inactivity – people have stopped moving.
Our answer
The Active Well-being Initiative (AWI) puts individual and collective well-being as its central goal. The innovative AWI model can deliver tangible benefits to citizens and an enhanced global profile for their city.
