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Towards a new active world

The Active Well-being Initiative empowers cities and people to take healthy steps.

The challenge

The world continues to urbanise at breath-taking speed. Simultaneously, it suffers from a growing epidemic of inactivity – people have stopped moving.


Our answer

The Active Well-being Initiative (AWI) puts individual and collective well-being as its central goal. The innovative AWI model can deliver tangible benefits to citizens and an enhanced global profile for their city.


The result

Measurable results can be seen in cities and organisations that have implemented the framework and good practices described in the Active Well-being Initiative standards.


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