Towards a new active world

The Active Well-being Initiative empowers cities and people to take healthy steps.

The challenge

The world continues to urbanise at breath-taking speed. Simultaneously, it suffers from a growing epidemic of inactivity – people have stopped moving.

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Our answer

The Active Well-being Initiative (AWI) puts individual and collective well-being as its central goal. The innovative AWI model can deliver tangible benefits to citizens and an enhanced global profile for their city.

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The result

Measurable results can be seen in cities and organisations that have implemented the framework and good practices described in the Active Well-being Initiative standards.

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