The Global Active City label is the ultimate recognition.


How to become a Global Active City?


The Active Well-being Initiative empowers cities and people to take healthy steps.

The Active Well-being Initiative (AWI) helps cities and organisations to improve the lives of their citizens through the promotion of physical activity, sport and well-being for all. In a world which is facing increasing health problems, the AWI model advocates for more sustainable urban living and calls for new forms of governance. It provides a suite of standards, tools and services, road-tested with a group of pilot cities, and empowers city leaders, their communities and citizens to drive change. Cities are invited to join the movement and see their efforts certified by the Global Active City label.

What they say about us

What the Active Well-being Initiative has designed is a unique model that helps us to capture and meet the complexity of our task, with a focus on action, impact and continual improvement.
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Horacio Rodríguez Larreta


It’s exciting to witness how members of our alliance see the benefits of working together and how the framework promoted by the Active Well-being Initiative acted as a catalyst for a number of new integrated actions.
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Espen Johnsen


Coordinated and cross-sectorial action is needed everywhere. WHO welcomes and supports innovative approaches such as the IOC-supported Active Well-being Initiative and its Global Active City label.
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Dr Fiona Bull


I encourage every city in the world to consider the proposed model to improve accessibility to a healthy and active lifestyle for all. 
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Thomas Bach


Active Well-being Initiative

The AWI is a non-profit organisation which aims to promote physical activity, sport and well-being for all.
Active Well-being Initiative
Active Well-being Initiative3 weeks ago
One of Germany's most #activecities - #Hamburg, where 80% of people do #sport, has joined our growing network. Find out more in our newsletter published today.
TAFISA Europe TAFISA International Olympic Committee
2 days ago
#physicalactivity can help to prevent 12 different cancers, says a new report out today. The @WCRF_UK study updates previous research which proved that 5 cancers were caused by being overweight or obese. #HealthandCancer
2 weeks ago
#activecities fact: if everyone aged 49-79 in our partner city #Liverpool walked just 10 minutes a day, this would save 64 lives a year. If they walked for 20 minutes, a further 89 lives would be saved. Source: AWBInitiative photo
2 weeks ago
#Liverpool, one of our partner cities, has been selected to host the World Artistic Gymnastics Championships. The event will be one of the biggest ever in the city, with 600 gymnasts from 90 countries, and will bring an estimated €5.8million boost to the local economy.
2 weeks ago
How long do you waste in traffic jams each day if you drive instead of choosing #activetravel? @DiegoVerratti designed this tool comparing the average time spent queuing by commuters in the most congested Swiss and #EUcities
2 weeks ago
Dutch researchers visited our development partner #Liverpool to learn more about the #GlobalActiveCity programme, plus other #activecities projects in #Sheffield and #Manchester. This is the article by @juulvanrijn (in Dutch), with videos in English and Dutch.

Latest news

Hamburg sets out to become a Global Active City

One of Germany’s sportiest cities has joined a worldwide network of places trying to encourage their residents to be more physically active. The Active Well-being Initiative (AWI) is delighted to welcome Hamburg among its growing number of partner cities. Hamburg is aiming to achieve full Global Active City status by the end of the year. Christoph Holstein, Hamburg State Councillor for the Department of Home Affairs and Sports, who attended an AWI workshop in Liverpool, UK earlier this year, said:…

Ljubljana creates new green space for all

  Our partner city in Slovenia has turned an unmanageable patch of land into a play area accessible to everyone. This beautiful playground in Ljubljana used to be home to a vast collection of informal and illegal allotment gardens – defined as green space in planning documents, but in reality out of public use. Until 2007 the ground, next to the iconic Žale cemetery designed by Slovene architect Jože Plečnik, was described as a problem area. It had many garden…

Be part of a Europe-wide active city survey

Has your city responded to the Project PACTE survey on physical activity? More than 200 cities and towns from 26 countries have already taken part in what will be the biggest ever research project into active city strategies in Europe. The results will be used to create a measuring tool to monitor local physical activity levels, and free resources for places that want to become active cities. Project PACTE – Promoting Active Cities Throughout Europe – is run by the think…


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